All the razzle dazzle of F1 was on show when KDPO took on the exciting task of promoting Peroni Nastro Azzurro’s partnership with Scuderia Ferrari HP at the 2025 Australian Grand Prix.
Letting our talents for event activation fly, it saw KDPO lead all creative direction and media engagement (including an event partnership with Broadsheet). We also spearheaded the social content rollout and talent management – including key figure Nadia Bartel, who joined the campaign as a Friend of Peroni.
Our two-stroke campaign comprised the luxe on-track Peroni Suite, which became the hottest ticket in F1 town with a stream of VIP guests from the sporting, lifestyle and media industries.
It also saw the ‘House of Peroni’ materialise at Johnny’s Green Room, a most simpatico location in the heart of Carlton’s Lygon Street. Working in partnership with Projects of Imagination, KDPO branded and styled the fabulous rooftop venue, including for the final public event on race day which saw the menu champion local producers including That’s Amore, Pidapipo and Donati’s. We reckon porchetta on the spit and freshly cracked open parmesan is a win in anyone’s language.
