A Chin Chin pop-up restaurant at Geelong’s iconic GMHBA Stadium? They’re calling it Club Chin Chin, we’re calling it game on. The partnership between the trend-setting restaurant and the beloved Geelong Cats Football Club is one of the most exciting announcements of 2024. Taking Chin Chin’s trademark fire and spice down the Princes Freeway marked a significant milestone in Geelong’s dining scene and a triumphant homecoming for its Geelong born and bred owner Chris Lucas.
You’ll now find Chin Chin’s trademark giant neon bunnies overlooking the 200-seat venue. The iconic pop art and a glowing pink bar make a stylish scene against an amazing backdrop of the 40,000-capacity stadium, equally arresting whether it’s filled with screaming spectators or atmospherically empty.
The big, bold flavours we all know and love from Executive Chef Benjamin Cooper are present too, including the crowd-pleasing beef rendang and the famous kingfish sashimi with lime and chilli. But Chin Chin’s Geelong outpost has some exclusive tricks up its sleeve too, including the cult-worthy caramelised sticky pork with chilli vinegar and spiced glass noodle tiger prawns in iceberg cups.
KDPO orchestrated a high-profile launch event at Club Chin Chin during the opening week, attended by 180 carefully selected guests with an eclectic mix of personalities including Chris and Sarah Lucas, Geelong Football Club coach Chris and his wife Sarah Scott, Emma Hawkins, Geelong Football Club AFLW players and ex-MAFS contestant Lucinda Light. Television presenter and sports identity Bec Maddern served as the MC.
We secured media coverage across both local and national platforms, with front-page exposure in the Geelong Advertiser and prominent features in The Age Good Food, Herald Sun, Broadsheet, Urban List and Time Out. This fantastic saturation media coverage not only heightened anticipation for the Chin Chin pop-up but has also generated excitement within the local community and further and we were thrilled that the restaurant’s waitlist had swelled to more than 5,000 eager patrons following the initial press coverage.
